Aaron Chewning

Launched St. André Golf, a new golf brand centered around comedic content and dive bar inspired merchandise. I partnered with (my personal favorite) designer Jared Erickson, the genius behind Brother Moto, to develop a brand that feels classic with some edge to it… that feels more at home in a dive bar than a country club.

I’m working closely with our production partners and a small cast of brilliant comedians to create funny, usually out-there sketches around the sport that torments me every weekend. We’re currently releasing sketch comedy content on all social channels (@StAndreGolf all over the web).

One of our first sketches, Ball Hog, was featured by Golf Digest a few days after we launched.

Wrote and directed a campaign starring T-Pain supporting the release of the new buffalo queso taco. Currently the campaign has 4.5 million views on YouTube.

Agency: Oust (weareoust.co)

Photos by Andy Brophy (onenineimages.com)

I host a comedy interview podcast with comedian Andrew Stanley called No Worries If Not.

Available now on Apple Podcasts, Spotify and all of the other weird ones.

Worked with AT&T to direct their influencer content during NBA All-Star Weekend 2022 in Cleveland. We created numerous pieces starring rapper Jack Harlow, comedian Druski, musician Cautious Clay, WNBA star Chiney Ogwumike and NBA insider Shams Charania.

Cheerki, Druski’s AT&T branded sketch we created, garnered 23k likes on Twitter and 3 million views on Instagram in the first 3 days.

Agency: Oust

Photos by Roxy Moure

Directed 2 production teams spread across DIRECTV’s expansive footprint during Super Bowl week in Miami resulting in dozens of posts from athletes beyond their scope.

Agency: Oust (weareoust.co)

Worked with AT&T and their group of influencers to create a content series around the AT&T Byron Nelson PGA Tour event.

Concepted and executed a substantial number of TikToks/Reels for BWW resulting in 6 million views and 100,000+ impressions to date.

Agency: Oust (weareoust.co)

Worked with AT&T to direct their influencer content during MLS All-Star Week 2022 in Minneapolis. We created numerous pieces starring comedian Mr. Red, professional soccer star/Olympian Melissa Ortiz and our own lil’ Ted Lasso, Tiny Coach, interviewing a few MLS All-Stars.

Worked with Grammy Award winning rapper Lecrae on his YouTube strategy and content creation. In 12 months, we saw Lecrae's YouTube channel grow by 250,000+ subscribers, overall engagement grow by 150%, average views increase fivefold.

Agency: Oust (weareoust.co)

Partnered with Regal Cinemas to create content around the release of Scream (2022). The first TikTok posted from our single capture day garnered 2.8 million organic views and 380,000 likes in one week.

Directed, produced, co-wrote numerous comedy sketches for comedian John Crist including Millennial International (28 million views between YouTube and Facebook) and HOW IT'S MADE: Christian Music (11 million views between YouTube and Facebook).

Worked with Major League Baseball to direct their 2018 opening day commercial featuring numerous MLB stars. Shot in both Arizona and Florida spring training facilities.

Agency: Fresh Tape Media (freshtapemedia.com)

Directed the music video for Drown by Lecrae ft. John Legend

Directed the music video for Over the Top by Lecrae

Directed the music video for Deep End by Lecrae

Agency: Ritual Film Co. (weareritual.co)

Wrote and creative directed Moe’s television ad, “3 Little Words.”

Agency: Ritual Film Co. (weareritual.co)

The music video for Andy Mineo & Lecrae’s song Been About It was delayed due to copyright issues. I partnered with Andy and the Reach Records team to create content (this video + several TikToks/Reels) around the music video, without actually using the music video. Scrappy and creative, baby!

Partnered with Twitter to co-write/direct Vine's debut long-form content series, Camp Unplug, starring 13 of Vine’s most popular creators.

Camp Unplug racked up over 88 million views within its first 6 months online.

Wrote and performed WaHo Freestyle about the 2021 Atlanta Braves. Released after the Braves won the National League Championship, Braves players consistently played the song in the clubhouse before their World Series games (!!!).

Graphics: mcbeardish.com

Wrote and produced 4 jingles for Veeam, the global leader in backup, recovery and data management solutions.

Agency: Very Very Video (veryveryvideo.com)

Directed several music videos for Reach Record’s artists and friends.

Worked with the team at Very Very Video to write and creative direct numerous sales videos for a variety of clients.

Agency: Very Very Video (veryveryvideo.com)

Wrote, performed and directed several music music videos about (and for) the Atlanta Braves.

ESPN’s Buster Olney called Baselines “the greatest team song of all time.” NBD.

Wrecking Balls (2019)

Baselines (2013)

The Legend of El Oso Blanco (2013)

Beasts from the East (2013)

Worked with the team at Monk’s Meadery to revamp their social strategy by creating several repeatable series featuring local Atlanta comedians.

Check out our lo-fi mini sketches, wine mom visiting the meadery and our product review series.

Partnered with the Case-Mate social team to bolster their TikTok presence by building a roster of recurring creators and consistent stream of content. I acted as the project manager and creative director as I worked with our cast of 6 creators as they created phone case centered content in various styles (sketch comedy, DIY art, lifestyle) resulting in over 452k engagements in the first 3 months of the campaign.